I sat with one of the founders and CEOs of D-ODR to discuss his D-ODR journey.
Having had a close relationship with the brains behind D-ODR, I wanted to share his story, and an in-person interview was what I felt was most authentic.
D-ODR's founders have had a long history within this industry in other business ventures, including the highly sought-after Kenex Scales. I realised I had never really probed much into what landed him in this industry. I knew he didn't have much personal relationship with the plant, so I was curious because he managed to execute products to the highest level for people who smoked. For example, with D-ODR, if I didn't know anything about the inventors, I would've assumed smokers created the product. The level of thought behind every step, fragrance and function of the mist is exceptional.
I wanted to know more about how he landed in the industry, his evolution, and his latest business venture, D-ODR.
How did you initially get into this industry?
I got in by accident if I'm being honest.
I moved over here from Spain in 2005. The idea was to bring over the family business and find wholesalers to grow our company, selling cash and carrying the pound store equivalent. That didn't work out, but I found one wholesaler on Middlesex Street who showed me a pocket scale and told me that this was a jewellery scale. He understood that I had excellent contacts in China and asked if I could source them.
That's where it all started.
I got the sample from him, sent it to China