Product Earth 2022: A Puresativa Review
What Is Product Earth?
Product Earth made an epic return with its annual celebration, creating an unmatched and energetic atmosphere. Product Earth is the UK's biggest Canna Expo connecting Cannabis, CBD and hemp businesses with visitors passionate about the plant. Puresativa were proud to wear the badge as the Gold Sponsors. Our enthusiastic team went above and beyond to legally power our Product Earth space in honour of the cannabis plant.
We firmly believe the Product Earth 2022 Event was a valuable show to foster the UK scene through cannabis education. Education includes sharing knowledge on the vast medicinal benefits, understanding your legal rights and how to create a business. Product Earth is an opportunity to connect renowned suppliers, prominent distributors like ourselves and retail companies, such as headshops.
Having had an established foot in the industry for over 25 years, we see Product Earth as a chance for ourselves to grow our business but also help others with advice to grow their own. We all have the same end goal.
Over the three days, it was a highlight to meet retail shops interested in our range of high-quality smoking accessories and cannabis seeds cherry-picked by our director. So not only is Product Earth THE event for wholesale and retail businesses but the hot spot for the public to browse and splash out on their favourite smoking accessories and souvenir cannabis seeds.
As well as being the hub for legal cannabis and hemp products, the show is consistently packed with endless entertainment from morning through the night - the show embodies a 'good time'. There truly was a magical sense of unity, community and advocacy, bringing people from all different walks of life together.
What Cannabis Seeds did Puresativa Bring To The Show?
The Puresativa team knew we had to pull out something special as the gold sponsors to create an unmatched experience for the visitors.
As their official distributor, it was an absolute honour to announce that four powerhouse breeders would join our booth for the entire weekend. The breeders' Karma Genetics, Grounded Genetics, The Perfect Tree, and The Grateful Seeds are an integral part of the Puresativa family and were a much-loved addition. We knew it would be the perfect chance for the public to meet the talent and gain a further understanding of the strains, from the lineage to the genetics to the terpenes and flavours.
Karma, Grounded, and The Perfect Tree also graced the public with exclusive 'Product Earth Drops'. For example, the 'Z Road Line' by Grounded Genetics included the 'Vitamin Z (Zunami x Z Road)' strain. In addition, Karma Genetics blessed us with the much sought-after Sour Diesel Bx2, Sowahh and new releases such as 'Melochi x Sour Diesel BX3', a regular cannabis seed strain. Accompanying their original lines, Perfect Tree also came through with an entire Product Earth collection, releasing strains such as 'Kush Mints x Peach Ozz' feminised seeds.
Meeting the breeders opened engaging conversations to ensure the public had the necessary knowledge. Furthermore, we aimed to add a different perspective and show the breeders from abroad the vast potential of the UK scene.
Thanks to the return of the OG signature strains by Compound Genetics, our carefully curated selection became even more compelling. The breeder heard you loud and clear. In feminised form, he created their staple genetics, High Society, Marshmallow OG and La Bomba, which we launched at the Puresativa booth 520 for Product Earth 2022. But, we didn't stop there.
The final exclusive line allowed the Product Earth visitors to be the first to get their hands on the latest Darkhorse Genetics hybrids. Built around the acclaimed Bruce Banner, Darkhorse came with absolute heat, with strains such as the Original Bruce Banner F2 regular cannabis seeds for the true connoisseurs.
From heritage brands to the freshest members at Puresativa, we took the likes of Little Chief Collabs, DNA Genetics, Original Dampkring Genetics, Pheno Finders, Rare Dankness, Serious Seeds, T.H.Seeds, and so many more.
Which Smoking Accessories did we take to Product Earth?
Ensuring we had all bases covered, we chose core brands anchored in a smoker's dream. These brands include the well-known Puffco, which entered the vaporiser market and immediately generated hype.
The Puffco brand came from a selfish intention of making products their innovators wanted for themselves; by dabbers for dabbers. Their signature Puffco Peak was just the beginning; from that point, their products continued to excel in creativity and desirability. Puffco vaporisers reflect a soaring imagination, and each creation makes you smile and think they've only gone and done it again. Without offending Android users, the Puresativa team view Puffco as the Apple of the Vaporiser market, inevitably creating high technology, easy usability and slick products that fit your hand like a glove.
With rolling papers and cones being a need for any smoker, we took a smaller selection of brands, such as Vibes. The honourable Cali rapper Berner, CEO of Cookies and influential entrepreneur, is the brains behind Vibes. Berner continues to work towards changing the narrative surrounding the cannabis industry, breaking down barriers and opening spaces in the canna community. As the first Cannabis Entrepreneur to feature on the iconic Forbes cover, Berner has not only reached a milestone, but his endless accolades are a clear reflection of his brands.
We were proud the Product Earth visitors witnessed the official UK launch of D-ODR. D-ODR is an odour neutraliser and fine mist spray using a combination of essential oils. However, the brains behind D-ODR are no strangers to the industry as the founders of Kenex Scales. As the official EU and UK distributors of Kenex, we have unquestioning faith in the brand owners and their products. The Puresativa team witnessed the journey from ambition to manufacturing D-ODR. The result is the highest quality mist, instantly removing unwanted odours. With one spray at Product Earth, customers gravitated to the smell and the purchasing counter. The terpene-rich spray speaks for itself.
Our popular paraphernalia brands filled the shelves of our booth at Product Earth. Brands include Roor CBD, Roor, and Santa Cruz Shredder, whose 100% biodegradable hemp grinders and rolling trays were a triumph. The Puresativa booth is always where you can get everything in one place. We had it all.
Of course, we had to take clothing as well, or how would you all rep your favourite brands like Smoker's Club or Alien Labs? Customers went wild for our in-house designed Sativa Bags, a blend of 55% hemp and 45% organic cotton in the form of stylish accessories. Other apparel included Revelry. The leading Revelry brand creates refined odour-proof and water-resistant accessories. We knew you would all be eyeing their classic designs, sophisticated colour ways, and clever functions.
What were our Product Earth promotions and giveaways?
Our first surprise leading up to the show was our elite goodie-packed giveaway open to the product earth attendees. The winners received a Dr Dabber Switch Vaporizer, Sowahh regular cannabis seed by Karma Genetics, a Karma Genetics black embroidered tracksuit, a Puresativa x Karma Genetics Sowahh biodegradable rolling tray, a Sadhu Puresativa mousemat and a Puresativa Promotional card including seven signature strains from seven different elite seed banks. We believe when it comes to a giveaway, bigger is always better, as we wanted to show our appreciation to our customers for their loyalty.
Leading up to the show, we had conversations with the breeder behind Grounded Genetics, who was determined to create an exclusive prize for Grounded customers at Product Earth 2022. The idea of the golden ticket was born to thank customers for supporting Grounded on his skyward journey. His first-class genetics give seed banks a run for their money, which is only the beginning. We sealed two golden tickets into two different packets of Grounded's new Z Road strains.
The first prize was a collection of treasures for any collector, winning a package of the entire new Z Road line. The Second prize was the highly desired Puffco Proxy vaporiser, which pays homage to the Sherlock Holmes pipe. The canna community are desperate to get their hands on the clever device as Puffco continues to elevate the vaporiser game with their genius creativity.
At Puresativa, we believe one of our secret ingredients that will stand the test of time is to go above and beyond serving our customers' needs. So, for example, we can continuously create exciting opportunities for our customers with promotions. We apply the same ingredients for Product Earth but dial it up. The promos were major.
The Puresativa Promo disk included one strain from 7 different seed banks, such as London Mint Cake by T.H.Seeds. We also had our Puresativa merch for promos to you could rep us loud and proud like the Puresativa mousemats and 100% biodegradable Puresativa rolling trays, both designed in-house. In addition, trade shows such as Product Earth allow us to physically see our customers' smiles.
We care and want to develop relationships with customers because we all share one common ground and passion. It doesn't matter who you are or where you're from. So having open conversations and growing relationships with our customers is our prerogative.
What was the Afterdark entertainment?
If you've been to Product Earth before, you know Mills Nutrients curates epic musical entertainment during After Dark. The Mills boys not only select the lineup of acts, but some of them are, in fact, the talent, making their mark on every Product Earth event as resident DJs. Courtesy of Discreet Seeds, the Mills team were able to play tunes through the day on the courtyard stage, committed to good vibes and starting the day how they meant to go on. In addition, the courtyard saw skilled DJs like Spinush and Scott Rogan, who played your favourite tunes to scratch on set.
For Product Earth 2022, there's no doubt that Mills brought their A-game with not one but two sound systems at the After Dark Village. They are known for bringing the life and soul of After Dark from 6 pm through the night for the attendees. So, who were the 'epic' acts?
The Daft Punk tribute act, Daft Funk, was the perfect choice to garner plenty of attention for the Friday night Afterdark and amp up the buzz for the weekend. The French electronic music duo, Daft Punk, were a pairing of extraordinariness and a force to be reckoned with in dance music history. Daft Punk created an exciting atmosphere through their music hits, the intensity of the synchronised lights, and the mystery of the famous robot costumes allowing their audiences to transport to a fictional dimension momentarily.
The AfterDark visitors witnessed Daft Funk capture the essence of the French electronic music duo through an iconic mix of house, electronic and disco to celebrate a retrospective of hits, including 'Get Lucky' featuring Pharrell Williams. They understood the assignment and delivered on the authentic costumes, the phenomenal visuals and live drums, and incredible attention to detail. Daft Funk did not short us of engaging and explosive energy in abundance.
Saturday night, the acoustic musician Hutch took to stage, specialising in folk-style tunes and covers such as "fast car" by Tracy Chapman, a critically acclaimed and all-around hit. Hutch's sound strips the music back to its raw form, capturing the audience. In addition, he created soothing sounds to loosen the crowd up and set the mood for the weekend. Speaking of the 'mood', another act that emulated raw passion were The Moods, a nine-piece collective of producers, poets and musicians from the Northwest of England.
The Moods combine the sounds of drum and bass, reggae, hip-hop and EDM. The culmination of beats sparks off a contagious need to dance, underpinned with real grit and substance. They are a band whose music holds meaning, singing and rapping with raw passion about subjects surrounding war, famine, love, life and death. The Moods outpouring made you think with your head and feel with your heart.
Saturday night also saw Pulp Friction, an act that was the master of heightening your sensory experience. Pulp Friction is a live tribute act daringly reimagining the soundtrack of one of Quentin Tarantino's greatest films, Pulp Fiction. The combination of classic funk, blues, soul and country with the electric performance of singing, dancing and impressive costume changes was a feast for our eyes. The Pulp Friction show was a compelling display of theatricals with a grande finale reenacting the ear scene from Reservoir Dogs. An audience member was lucky enough to find himself walking off stage with one less ear than he came with, or so it seemed. Pulp Friction chose songs peopled loved unifying the crowd before Tusk took to the stage.
Tusk has been on the scene for eight years, blasting the finest in DNB and dancefloor bangers. As an integral member of the Mills Nutrients team, Tusk knew he had a significant responsibility to keep the crowd's energy alive as he does every year. Being one of the Monument Hifi Co-founders, he loves getting the Soundsystem out, which Tusk refers to as the toys. His ambition is "putting smiles on people's faces", so Tusk always pushes to play the best tunes for the public no matter where the boys are in the country. As a result, the Product Earth 2022 crowd continuously gave him accolades as he spun his song selection.
The last highlight on the Afterdark menu was the Silent Disco. Just like the crowd-pleasing chocolate fondant dessert, the Silent Disco was able to satisfy all. We were able to dance the night away whilst pleasing our neighbours. Mills Nutrients made silent discos cool again.
What Is The Product Earth Seminar Zone?
It's no secret that Product Earth is a hub of informative conversations. The array of talks hosted in the seminar zone encouraged the visitors to gather and see an exceptional panel of speakers in the know. Conversations that sparked ongoing discussions through the entire Product Earth 2022 weekend included 'unlock your menstrual superpowers', 'drug policy', 'cannabis from a patient perspective', and 'the effects of prohibition'. Another seminar focal point was the 'Women in Cannabis' talk by women for women. We were grateful to witness a powerful group of women leaders in the industry, including one of our Puresativa team members. The panel was a clear display of amplifying the importance of women's voices to broaden representation.
What Lifestyle Entertainment Did Product Earth 2022 Have?
The BMX skate park was a standout aspect of the entire lifestyle entertainment in the Product Earth 2022 courtyard. Four One Four Skate Parks, a pioneer of park builders across Europe, created a memorable space for the trade show's BMX competition debut. The BMX invitational competition featured Product Earth's team, captained by the creator of Dub BMX's clothing brand featuring names like Dan Lacey and Miki Flex Da Silva pulling out their tricks as showstopping street riders. They competed with 20 of the best globally renowned riders for a prize.
Now, we can't talk about Product Earth and not mention the ample food and drink options executed by Neil, director of food and beverages. Due to the unforeseeable effects, Covid had on the last Product Earth show, such as last-minute food and beverage stall dropouts, Neil knew this year's venture had to sate the cravings of the attendees.
With twenty-three indulgent options over four areas with a tea and coffee stand to pick you up from your antics of the night before. Throughout the day, the stalls brought the tastes of homemade street foods such as South Asian and Caribbean cuisines, brisket, pizza, burgers and much more. So whether you need the cure of the 'hair of the dog' by steering towards the cocktails stand or a freshly squeezed juice for a 'health is wealth' pick me up, Product Earth had you covered from all angles.
More lifestyle entertainment that caught our eyes was the ganja yoga, gong baths, shisha tent and art gallery. Puresativa can't wait to see what the team pulls out for Product Earth 2023.