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Having had a close relationship with the brains behind D-ODR, I wanted to share his story, and an in-person interview was what I felt was most authentic.
D-ODR's founders have had a long history within this industry in other business ventures, including the highly sought-after Kenex Scales. I realised I had never really probed much into what landed him in this industry. I knew he didn't have much personal relationship with the plant, so I was curious because he managed to execute products to the highest level for people who smoked. For example, with D-ODR, if I didn't know anything about the inventors, I would've assumed smokers created the product. The level of thought behind every step, fragrance and function of the mist is exceptional.
I wanted to know more about how he landed in the industry, his evolution, and his latest business venture, D-ODR.