First You Focus, Then You Smokus – Display Jars by Smokus Focus

Smokus Focus have really made some waves since they burst onto the industry scene in 2017. After identifying a gap in the cannabis market, the Charleston based start-up launched a range of illuminated, lockable display jars which have proved incredibly popular with legal retail cannabis dispensaries in the USA and beyond, as well as appealing to the casual smoker.

Founded by entrepreneurs and former room-mates Dan Russell-Einhorn and Sam Whetsel in 2016, Smokus Focus LED Storage Jars changed the way we think about storing and displaying herbs. As Whetsel himself says: “When you buy cannabis, you use two main senses – smell and sight. We discovered there was nothing on the market that truly enhanced the viewing experience.” After the two friends realized they were on to something, they developed a crude prototype jar which utilized standard AAA batteries to power the light and had a rudimentary latch. The design became refined and rapidly evolved into the products that launched Smokus Focus onto the world stage – the small Stash Jar, the larger Middleman Jar and the dispensary sized EscoJar. Smokus Focus produced these three jars in red, yellow and green in an effort to help legal marijuana dispensaries colour-code their products – red for indica strains, green for high sativa and yellow for anything in between.

The lighting system was changed to a rechargeable system with recessed LED lights powered by a USB-C fast charging battery which lasts for 10-12 hours on a single charge. The latch, too, was reimagined into the child-proof, lockable system we now see, and the new jars were equipped with retail security loops allowing shops and dispensaries to tether the jars to counter tops.

Now, some 3 years after their inception, Smokus Focus are back with two new display jars with more features aimed at retailers and individual smokers alike.

The Jetpack Jar is a smaller, puck shaped jar made from premium quality scratch-resistant acrylic glass. The Jetpack features a silicone seal to keep smells at bay and a child-proof locking system to keep your stash secure – the lid even incorporates what Smokus Focus call a Scent Vent – a small vent that can be opened to release the aroma of the herbs without removing the lid. The integrated magnification window affords close-up views of the jar’s contents and when combined with the powerful LED lights, allows the viewer to see the plant in microscopic detail – every crystal, pistil and even terpene can be seen, giving an insight previously only available to those with lab-grade magnification equipment.

 

The Eclipse Jar is a larger jar for the larger stash. Whilst still small enough to fit in a pocket or backpack, the Eclipse has all the features of the Jetpack as well as an extra 8x magnification lens added to the top viewing window for close-up inspection in stunning clarity. Both the new jars are available in your choice of black or white.

Smokus Focus partnered with PureSativa early on in their journey and have quickly become one of our best-selling brands. We are delighted to be able to offer the two new Smokus Focus display jars for sale to our customers at our usual low prices. Be sure to keep an eye on our blog and social media for the launch of more new illuminated display jars from this exciting young company.